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Josh Braun’s Blog // I have it written down somewhere . . .

The Economics of Newspapers Across Cultures Jun 26, 2008

This is based on a comment written in response to a post on Dmitry Epstein’s Think Macro blog, which discusses the fact that newspapers, though widely purported to be dying, are actually booming in some countries—India, for example.  Dmitry asks whether media economics differ across cultures, and poses a question about the reliability of the World Association of Newspapers report from whence his data comes.

•••

I’ve been following this issue pretty closely as it’s been discussed in the “journo blogs.” I don’t think anyone knows the answer. WAN is a mixed bag. Yes, they’re industry-biased in some ways, but they also want to see the industry survive the digital switchover and are advocating that newspapers deal head-on with some tough issues, so their analysis, which I admit I’ve only read about second-hand, seems to be a mix of bizarre mix of harsh realism and industry protectionism.

At any rate, I think the situation comes down to a mix of a few factors:

(1) People still want news from traditional news organizations, not just blogs and prosumer websites.

(2) Pundits frequently predict the fall of particular media prematurely. Radio is still around, though it looks nothing like it did in the 1920s, and nightly newscasts haven’t been killed by cable news. Print newspapers will survive, most likely, but they may change their form substantially. Papers in the UK, for instance, seem to have changed focus somewhat as the conditions of competition changed.

(3) I tend to agree with Roger Alton on at least one point—that if you were riding the metro, sitting in the park, or wandering into a cafe, and print newspapers didn’t exist, that you’d want to invent something like them. Which says something about the commercial viability of the medium, even if it means that the market will be smaller. It may be that mobile Internet and GPS tagging one day become so ubiquitous that printing doesn’t make sense any more, but that day is aways off.

(4) In every country, there are generational and cultural differences in news consumption and production. Young journalists frequently treat new media differently than older journalists. Same with consumers. And which subcultures constitute the production class and buying public in a given capitalist society says a lot about what media are “important” and how long they will remain so—whether a particular medium will, for instance, enjoy a lasting hegemony, or ultimately succumb to (or benefit from) a cohort effect.

(5) The way newspapers are funded is also a big factor here. As print advertising revenues in the US have bottomed out, there have been a number of things going on. Experimental business models like Spot.Us are being given a whirl, and big companies like the Washington Post have changed their major revenue sources. The Washington Post company, for instance, has diversified from the newspaper business. It now owns and gets much, if not most, of its revenue from its subsidiary, Kaplan, Inc—the test preparation company. At the same time it’s buying out a huge portion of its newspaper staff. And other papers, like the Los Angeles Times, are in an even worse bind. How newspapers get funded, and which part of a newspaper organization gets funded (online video, columnists, reporting, foreign bureaus or local ones, etc.) will go a long way toward deciding how they prioritize the print portion of their business. And that funding model, at the moment, is in major flux as we see widely divergent financial experiments from paper to paper, let alone from country to country. So it’s kind of hard to do any comparisons just yet.

I know I had other thoughts, as well, but they escape me at the moment, and this is already an über-long comment. If you’re following this stuff, though, I’ve been updating a new-media-and-journalism RSS feed that collects posts from around 30 journo blogs on topics like this one. They’re not necessarily the end-authorities on the subject, of course, but I’ve found a lot of interesting commentary there.

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